Build / From an idea to a working feature

Generative AI development.

Build custom AI assistants and product features around your users, information and workflows. We take language and multimodal applications through design, integration, evaluation and release.

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The opportunity

Give your product a useful new capability.

A model can produce a compelling answer in a demo. A useful product also needs the right context, a clear interface, access controls, reliable integrations and a way to handle uncertainty.

We begin with the user task and representative examples. We compare suitable models against quality, latency, cost and deployment needs, then develop the application around the chosen approach. The model is one part of an engineered product.

What we can do.

01

Assistants & product experiences

Design writing, research, summarisation and analysis features with a clear user journey. Define which outputs are drafts, how sources are shown and when the user should intervene.

02

Language & multimodal applications

Work with text, images, audio or combinations of them where the task calls for it. Connect inputs to usable outputs and the systems where people already work.

03

Model selection & evaluation

Compare prompts, retrieval, model choices and targeted adaptation using your task examples. Track improvements and regressions as the application evolves.

Tangible outputs

What you receive.

The exact scope is agreed around your workflow. A typical engagement can include:

  • A defined user journey and working interface
  • A custom AI application integrated with your systems
  • Representative evaluations and release criteria
  • Cost and latency measurements for the agreed workload
  • Deployment documentation and a handover plan

Illustrative workflow

An assistant inside a business application

Understand the request → retrieve authorised context → prepare a grounded output → show sources and review options → save the approved result.

An example of how this capability can fit a business process.

Define what better looks like.

We agree useful measures before implementation and compare them with the current workflow.

  • ↗Task completion and output usefulness
  • ↗Quality across typical and difficult examples
  • ↗Latency and running cost per completed task

Your questions, answered.

Do we need to train a new model?

Usually the first question is whether an existing model, well-designed prompts and relevant context can do the job. Training is considered when there is a specific reason and suitable data.

Can you improve our existing prototype?

Yes. We can assess the prototype, evaluate it against real tasks and build the integration, interface and operating controls needed for the next release.

Can we choose the model provider?

Yes. Provider choice is part of the architecture discussion, alongside data handling, capabilities, cost and deployment requirements.

Useful before you start

Questions worth exploring.

All insights

A useful next step

Bring us the work
that should work better.

One process, one product idea, or a question about where to start.

Let’s talk about it